Who would be the audience for your media product?

The audience for my media product would be predominantly male due to the fact that statistics tell us that the main consumers of post-apocalyptic media products are mature male adults, and tends to rate the movies higher than a woman would. For example, hardly any women have watched or gave Mad Max 2: The Road Warrior a rating, and when they did, it was a measly 4.9 out of 10.

A major chunk of our demographic will be a British audience who will find this film more appealing than an American market, as it is created in the UK using English actors. People from Nottinghamshire and the East Midlands especially enjoy watching our film, as they will like to see how their local area is represented, and try to recognise local landmarks. Nottingham is rarely ever portrayed in the media, save for when Robin Hood is involved. All in all, they will relate to this film more than countries who have never travelled to the United Kingdom.